https://designbydes.com/design daily 1.0 2025-01-13 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607969703150-C3Y8UKKKIYPQU04IK11U/Trip+Code.png DESIGN PORTFOLIO https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607970009800-TUT9TB7KBBSEJBK0EEHJ/SPP.png DESIGN PORTFOLIO https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/49c6181c-4991-4903-a812-05c46267745c/GT_Cover2.png DESIGN PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607969382693-TWT6AIEWCRPS5JULI314/Hand_screen.jpg DESIGN PORTFOLIO https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/bc49b42b-46c8-47f1-9bcc-e86ccc9c3978/POS_background2%402x.png DESIGN PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Gipfel https://designbydes.com/test-index daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/51e6b9c9e4b050adffbe392c/1451590433084-6I0CHB8O1FU2XAVN1JX5/6bf9edd0565867d7299fa2e9bba4dae7.jpg TEST INDEX https://images.squarespace-cdn.com/content/v1/51e6b9c9e4b050adffbe392c/1451590449568-K9OC34HK3H6N22BTUC4J/Vinyl.jpg TEST INDEX https://designbydes.com/contact daily 0.75 2017-03-07 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1456886750953-86SQIIQ2ZH09J14FIE4H/image-asset.jpeg CONTACT https://designbydes.com/about-1 daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607921993203-T9VAN9G6LO7OZG0W4G7U/Screen+Shot+2020-12-13+at+11.59.29+PM.png ABOUT https://designbydes.com/about daily 0.75 2016-02-17 https://designbydes.com/hero-image daily 0.75 2016-09-15 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176245085-QUU56HIMX20PMMS38VLY/foster-juice-full-v3.jpg Hero Image https://designbydes.com/designbydes daily 0.75 2017-06-29 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1498767580781-UWPOXTKV7RDZDC84CX7X/image-asset.png Design by Des https://designbydes.com/spp daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968719323-EZMYPJLXTUV8ABEL66IL/SPP.png SPP- DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968902943-FGHM9FMACIK5FPDKNR7Z/Signage.png SPP- DSG There were too many messages in the store - it was unclear where to checkout https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607969165374-J1VF582SA5XRP1O4FJ18/spp+copy.png SPP- DSG Pricing screens were improved, more instruction was included and the we decided to use a better scanning service. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607969079670-5OS767RFPU8RUKJS9FMK/Risks.png SPP- DSG We compiled all of this information and presented it to senior leadership, allowing them to make an informed decision on how to move forward with the initiative. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968857999-YUGDBR3E9E69BQ0V6U75/store+2.png SPP- DSG Before leaving the store, customers were required to complete an audit with an employee to verify their items and remove any sensor tags. However, if multiple people were using the app to check out at the same time, it often led to congestion in the aisles, creating a bottleneck. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968984075-GY9QA85DZPZZEDYRXA1Y/store+research.png SPP- DSG I brought my team to the stores so they could experience the app firsthand, and this is the feedback we gathered from our research: https://designbydes.com/ux1 daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607794986879-TGE3KKZNTARNL929HC52/Low+Fidelity.png UX DESIGN Low Fidelity Screens https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607797754672-0RDY4PNKOYIKCQKPJUB8/How.png UX DESIGN Illustration tutorial https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607867841605-RGFD2JKOGPU975K88UEY/store+2.png UX DESIGN Before you leave the store you have to complete and audit with an employee to check your items and remove any sensor tags. If there was multiple people checking out using the app it could clog up the aisle. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607797868142-1VHJMB1O2WTW0D0Y24P4/Final+Screens.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800402006-15WRIV1U6HS3UGIKPX2M/2x2.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607917787170-L59T1ZP3Z9TV3LKLJ2LZ/Risks.png UX DESIGN Risks Identified to help us decide what direction to take. What we did with all this information was present it to the senior leadership so they could make an informed decision about how to move forward with this initiative. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607796207790-WKMYKX9JFOG3WAT28AML/Trip+Code.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607805027415-0U74ZDQHO25D7494AZBL/SPP.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607797145255-M7C0C19X1E4WT3ILNHRT/Stakeholder+Map.png UX DESIGN Stakeholder Mapping https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800023652-56EZ92AZ6O69B5C5QB6N/Journey.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800038388-FA5I4IED64QAD53B7J2Z/Goals.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800052544-N5WG05Z3RVWDNEBC712R/Personas.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800067571-LK4SS9S2ZTBEXHZ8OTQS/Time+Studies.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607799165510-9B3I7H7BKK9ZDSRQ0EUU/computer.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607797282628-RO99EPY0CNQOM3U6L3ON/Work+Flow.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607917551573-H1E2SUZMJIA602N3GC1W/store+research.png UX DESIGN This is feedback from our in-store experiences. We also had other shoppers we interviewed as well. We used this information to identify any immediate concerns and opportunities. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607794264141-BBU7VXPL90114L8TY0UL/Lego-Affinity.png UX DESIGN Affinity Diagram After Testing https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607794288699-SYD86IV4CY8H14Q6BIH8/Lego-Scale.png UX DESIGN User Experience Scale https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607918051023-VRKV86LNQX3DZ3KYDRUP/spp+copy.png UX DESIGN Pricing screens were improved, more instruction was included and the we decided to use a better scanning service. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607793078235-ZZS7IDJBFU5744DDH1V6/Hand_screen.jpg UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607795018320-U1ZN62L25U8W2NWNU26J/Medium+Fidelity.png UX DESIGN Medium Fidelity Screens to Create Prototype for Testing https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607795170001-E7A991HAVLR2CUZ31SG3/Lego-HF.png UX DESIGN High Fidelity Screens - Final Product https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607796816334-2PCYNDK3UUMC95E8PXXU/Connect.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800346716-UFFIEL24SSJA7GQAMWSG/Synth.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607805732098-CMUBJPJFRZTNO19AK7EL/Signage.png UX DESIGN Too many messages in the store - check out was confusing. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607800945414-DEOMAYTWJ8XSL3EABR51/Picture1.png UX DESIGN https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607958415623-G3V5MYPP2F3J2I5DII56/backgroung+copy.png UX DESIGN https://designbydes.com/lego daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966202444-EQJ0JMYIJRWYQ2FIW3M8/image-asset.png Lego - Eaton Low Fidelity Sketching https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966080198-ZY1OK8NJDNMA2HZYVCKE/Lego-Scale.png Lego - Eaton User Experience Scale https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966125847-AGSD73UBEAQRYWI38RCP/Lego-Affinity.png Lego - Eaton Gathering Feedback/Synthesis https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966234472-N6QB49SYXZ9PC3L4QQWR/Medium+Fidelity.png Lego - Eaton Medium Fidelity Screens https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966418513-1ITSDGA3ZL2TGKILJESS/Lego-HF.png Lego - Eaton High Fidelity - Final Screens https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607965892198-7M42YHZI83KZUDZIZM6D/Hand_screen.jpg Lego - Eaton https://designbydes.com/trip-code daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966927752-8O3E3R4DUL9FE97MHXEH/Stakeholder+Map.png Trip Code - Eaton Stakeholder Mapping https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607967130696-S79M106H5F5Y7KV9X8HP/How.png Trip Code - Eaton Illustration tutorial https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966977371-MEOVS3LEOOS57A8EQLR0/Work+Flow.png Trip Code - Eaton https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966767593-E75O7QMOL025N5ZR1V7Y/Trip+Code.png Trip Code - Eaton https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607966823892-R6GP6THFQWW3UQ62XZT4/Connect.png Trip Code - Eaton https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607967177341-AOZXBZ0AI9DBQZDFQOCO/Final+Screens.png Trip Code - Eaton https://designbydes.com/price-changes daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968122549-ZH201SGKD2ICV73QHBK4/Time+Studies.png Price Changes - DSG Many time studies were conducted to measure the labor savings. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607967889031-LTAAD894MVC0VDMXFF5A/Journey.png Price Changes - DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968621514-GVJX583Y1Z1CNG4C8CWZ/How+might+we.png Price Changes - DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968255728-2LPZ8110IBU8UWIKHJAF/Synth.png Price Changes - DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968403060-8OKB7H1JU8S8HJS534Q6/Picture1.png Price Changes - DSG Time Studies and Feedback https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607967479001-MJ14HZR6V43FEYHQPO6F/computer.png Price Changes - DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968097164-AZTLWD6Z35G2JY1OTQW7/Personas.png Price Changes - DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607967921346-YA6D789AZYCL6WS3YJO6/Goals.png Price Changes - DSG Output from a Goals/Anti-Goals session held with all stakeholders https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1607968292365-3JJA99CCOLN9ZYCAMZT8/2x2.png Price Changes - DSG I used this activity to help my team to identify what we were going to tackle first and what features had the most value. https://designbydes.com/gametime daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/08148a94-0fd1-44fd-93f8-d5a5750526bf/Research1.png GameTime- DSG I conducted extensive interviews with employees, gathering and synthesizing their feedback to gain a clear understanding of the information they and the business needed. This process helped uncover what insights were most valuable and how they preferred to access and utilize that information effectively. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/89cdffa9-ab29-42c5-8f43-5a8bdf78ff5b/User_Testing.png GameTime- DSG This screenshot is from UserTesting.com, a platform I use for conducting both moderated and unmoderated usability testing on my prototypes. These tests can range from early wireframes to high-fidelity designs. I craft specific prompts and ask users to think aloud as they complete the tasks, allowing me to quickly gather insights and validate my design decisions. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/d7a6110a-049b-4e83-afee-d37a1ef43e88/GT_Cover.png GameTime- DSG https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/4748e877-8d6d-4971-a6be-38c69762c7bb/Screen+Shot+2022-01-20+at+9.41.41+PM.jpg GameTime- DSG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/08152b74-c6a2-457d-9290-acc0f7029743/teammate_collage.png GameTime- DSG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/896f6a93-c67a-4691-9e0a-66cb129a0d07/Research_store.png GameTime- DSG To truly understand every step of the process we wanted to experience a golf fitting and lesson for ourselves. We dove in head first….with no golf experience at all. It was very helpful and we had some of our best ideas come from this experience. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/4bceebb8-89b0-4e8a-984b-ec2dcafa6eec/Athlete_site2.png GameTime- DSG This is a sample of the scheduling site on GolfGalaxy.com. As part of the process, I designed a seamless scheduling flow for customers and collaborated with our External Communications team to implement automated reminder emails. We also partnered with our internal Insights team to gather feedback on the effectiveness of the scheduling flow and identify areas for improvement. To track performance, we monitor user interactions using Adobe Analytics—an area where I am actively expanding my expertise. The image has been blurred to maintain privacy. https://designbydes.com/endzone daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/15b62ed2-9f50-48db-85c5-85a80e354a4e/Screens.png Endzone This is a visual sample of Endzone, our point-of-sale application. Its sleek, clean design drastically reduced both training time for new employees and transaction time at checkout. These improvements have saved the company millions of dollars annually, demonstrating the significant impact of intuitive, user-focused design. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/979a79c8-5494-41a6-bcd3-43651fab5df8/POS_background2%402x.png Endzone https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/a6482f48-2abb-4f79-81c9-002b08d909c8/Tasks.png Endzone I learned the importance of closely collaborating with product management and stakeholders to ensure design stayed ahead of engineering. Together, we worked on writing detailed stories for the engineering team and planning discoveries well in advance. This proactive approach kept us aligned with the roadmap and rollout plans, ensuring we stayed on https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/1b3a946e-534f-413b-bd23-3b660dd931e8/EZ+anywhere.png Endzone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/bd8b021c-99e2-473c-8cf2-9058c11d4472/Store.png Endzone Store visits and ongoing feedback were essential to crafting a great user experience. I made it a priority to regularly visit the field and speak directly with employees to understand their needs and challenges. Additionally, I conducted surveys and utilized the feedback button within the application as we rolled out new features. This proactive approach allowed us to gather hundreds of pieces of feedback each month, which we used to prioritize and guide the development of the most impactful features. By staying closely connected to the end users, we ensured the application evolved in a way that truly met their needs. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/c4e13bad-9335-440c-8082-c3b65d17864e/Data.png Endzone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5678ac54c647ad2a4bc75f03/0b37b93f-70c7-4da9-bd2d-01197583b9be/Start2.png Endzone https://designbydes.com/read-me-forte daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/51e6b9c9e4b050adffbe392c/1377616053602-SMX7MP0YBIW91I0BIW2R/MECO+%2820130827%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/51e6b9c9e4b050adffbe392c/1377616058866-XDBA3BE26TPEK3SCRT9J/Screen+Shot+2013-08-27+at+11.06.39+AM.jpg Read Me